Content networks - Not just Yahoo! and Google
Reach your target audience, through content network placements.
Search engine marketing is being able to directly target people who are actively seeking your product or service on a search engine. But what about all those other websites your potential customers visit? Contextual advertising through targeted content networks allows you to advertise on a huge range of websites relevant to your product or service. Contextual content network advertising has all the benefits of niche customer targeting, while also providing the options of banner and video advertising.
Our relationships with some of the webs biggest sites and adnetworks allows you to advertise on the websites your potential customers visit. Through the content match functionality on the major search engines, we also provide the opportunity to advertise your brand with text or image ads on a huge range of publishers' sites. As with Paid Search (PPC) ads on the search engine results page, these content network ads are targeted to sites with keywords matching your campaign. Ads on the content network can be charged on a cost per click (CPC) or cost per thousand impressions (CPM) basis; the choice is yours.
Google Adwords / Adsense - Content Match.
As an advertiser on Google's Adwords program you can opt in to also display your ads across the content network of sites; Google says their content network reaches 64% of Internet users around the world, and includes some very well-known websites. Publishers who will publish your ads are enrolled in Google's Adsense program.
The most popular form of content network advertising is text ads which can be delivered in an array of sizes. In addition to text ads, Adsense also allows for image ads, flash ads and video ads.
Yahoo! Search Marketing (YSM!)- Content Match.
Yahoo!'s content match program works in a similar way to Google's, with targeted text ads appearing across a large network of publishers as well as newsletters and emails.
Whether to use Google's network or Yahoo's (or both); is largely dependant on your overall strategy - though we will provide a list of options each month for your review.
And it's all delivered by your dedicated Loveclients Support Team with 24/7 - 365 support. We never close..
