Advertise Online - (SEO & PPC)

Combining search disciplines to deliver real results.

Search Engine Marketing (SEM) involves a combination of several key disciplines including Search Engine Optimization, Paid Inclusion and Pay Per click campaigns. Using both free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions. There are two key disciplines to understand, SEO & PPC.

Search Engine Optimization (SEO) is the art and science of increasing your website's visibility to search engines for those important keywords and phrases that are relevant to your business. Search Engine Optimization typically includes keyword research and development, meta tags optimization, linking strategy and implementation, website submission and results analysis and reporting.

Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results. Another paid method, widely used is Pay-for-inclusions (PFI) which simply involves paying to get your website listed on a specific search engine. It does not guarantee prominent rankings. You will still need SEO to achieve high rankings. PFI gives you an opportunity to gain a top spot, but without an SEO strategy, its effectiveness can be limited. Our role is to manage all of the above.

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