A Team Dedicated to Your Business
SEO doesn’t happen with one person sitting in front of a computer for a few days, working some magic and seeing instant results. It takes something more than that — a group of people working together. Look at it like this:
SEO is Like Building A House.
It’s all about the skill sets. If you’ve got a house to build — or a website to promote, a product to sell, or an ad campaign to run — there’s no switch you can flick on that will suddenly “SEO” your business. Building a house takes more than assembling a few pieces of wood, just like running that perfect campaign and getting real conversions takes more than just placing a few online ads and writing an article or two.
It Starts From the Ground Up.
If your site is built on a great foundation, it’s a joy to optimize. That’s why we don’t just “do SEO”, we build fantastic websites too. A company that knows how your house is constructed — its strengths, its weaknesses, and everything in-between — knows how to get the best from that house.
Our developers and designers aren’t just good, though. They’re part of the entire team, and their skill sets — at making standards-based websites that search engines love — are what allow our other experts to do their jobs, and do them well. The same goes for every single team member.
No One Person Does Everything.
That’s the key — while one person could theoretically build a house on their own, the end result would be very different — and a lot slower — than a well-coordinated team effort.
Instead, we work in wonderful parallel. Our campaigns — from start to finish — run like perfectly tuned, beautiful machines.
A Real-Life Example Of How We Work in Sync.
While every campaign is different, here’s an real example of how we bring a campaign together, so that the pieces of your marketing strategy just work, and do so at the ideal moment.
- Your website gets constructed with industry-standard best practices. Built from the ground up with solid, reliable content management systems with huge amounts of community support, your site is built to last.
- Now our strategy planners start studying your competition and the nuances of your niche, and getting data from the research group on what keywords are ripe for targeting.
- And here comes a full conversation on content, where you speak with our editors and decide on a proven strategy together. The writing team then dives in, creating hand-crafted, original content to promote your business and build an online following, all while targeting those essential keywords.
- Get ready for the linkbuilding team. They swing into action, getting top-notch article marketing from our writers, and getting your site’s name (and all-important) links from those relevant, high-quality partners. This does wonders for your ranking.
- Now you’re live, online, and your analytics data starts rolling in. It comes from both your on-site traffic and any pay-per-click campaigns you’re running — and all of this is digested by the search experts, who then send it company-wide.
- Now the whole team is in sync. All this new, vital information about your visitors — and customers — is relayed to everyone, who run with it in different ways: the writing team adjust their content to make it resonate further with your audience, the strategy planners continue to hone in on the highest-performing keywords, and our lightning-fast web developers make ongoing changes to your site, basing each precise adjustment on the copious data flowing in from your visitors and campaigns.